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Reviews - Wine Clubs

Winc Wine Club Review (formerly Club W)

Winc Wine Club Review

Winc - 4 Bottles for $30!

Get wine selected to your specific palate. Get your first 4 bottles of premium wine for only $30!

$30 (4 Bottles) $39 (2 Bottles)

ClubW Wine Club

Winc (formerly Club W) started with a mission for sustainability and wine drinking efficiency. By cutting out costly brokers, importers and more, they are able to deliver exceptional wines for cheaper than traditional memberships. There are no contracts with Winc, no fuss and ordering is easy. What sets them apart the most is how they offer a truly made-for-you wine club membership that is adjusted to your tastes, flavor preferences and more.

Sustainable, efficient wine club memberships for all.

  • No contract
  • Can skip a month
  • Flat rate shipping and flat per bottle amounts
  • Palate quiz to find perfect wines
  • Live chat and online help
  • Innovative mobile app
  • Money back guarantee
  • Free shipping on four or more bottles
  • Rarely offer vintage, or rare wines
  • Minimum three bottle order
  • Difficult to cancel
  • Restocking fees
  • Additional return shipping fees for wines you are dissatisfied with

Wine Selection: (Rating: 9/10)

White wines, reds, and blushes are all included. Wines are selected in a unique way. Members answer a small questionnaire when signing up, then Winc customizes wine sections based on the answers provided for a unique club membership experience. They also include sparkling wines and champagnes – depending on how you answer your profile questions you could receive them too. They don’t offer vintage or rare wines, but that is because Winc makes their own wine and doesn’t acquire their wine from a third party. While it is unique they make their own wine, offering rare or limited batches of certain wines would help them stay competitive with other wine of the month clubs.

Wine Quality: (Rating: 9/10)

Most of the wines featured in Winc are good quality, but it is very rare that members will see small batch, rare or vintage collections.

Memberships/Pricing: (Rating: 8/10)

There are no contracts. Members fill out a quiz then choose from the Featured Membership for $13 per bottle or the Curator’s Choice for $14 per bottle. Shipments are done monthly, but members can skip a month. There is a $6 flat rate shipping fee. No signup bonuses are offered. Winc does offer a money back guarantee, but there are a lot of catches to that guarantee. For one, members may have to pay restocking fees for wines they are dissatisfied with and they may have to pay shipping when returning those wines – making it less than a 100 percent guarantee.

Also, those that have gift certificates for the clubs find that they are automatically enrolled into on-going monthly shipments and that it is difficult to cancel. However, it should be noted that this is a wine club – not a one-time purchase site. Therefore, individuals should be aware that they are entering into a club and to cancel if they do not want the on-going membership.

Winc does have a lot of great things going on, but one thing we must note is that they do not offer one-time shipments and you cannot specifically limit the duration of your club membership – which means it will continue to send and charge until you call and cancel.

You can order outside of your membership and even purchase or reorder wine you have received in past shipments while still receiving your next club shipment too.

Additional Perks: (Rating: 10/10)

Wines are selected based on a member’s questions for their introductory quiz. Then, the wines are based on those answers and the member’s taste preference – ensuring members get a bottle of wine they will enjoy. Members can then order bottles again from their shipment or any shipment for a discounted rate. There are no points or rewards programs for this. But, the company does have a mobile app to customize ordering, find tasting notes, and more.

States: (Rating: 10/10)

The company ships for a flat rate to all states that allow the shipment of alcohol.

As of right now, they cannot ship to AK, AL, AR, DE, HI, KY, MS, OK, PA, RI, SD and UT.

Gift Memberships and Options: (Rating: 5/10)

Winc doesn’t offer gift club memberships at this time, but they do sell gift certificates that can be used to purchase a gift club. You can include a custom message with your gift card, but other than that, the gifting options from Winc are extremely limited.

Website Features: (Rating: 10/10)

A surprisingly trendy website with tons of features. Not only do they have a mobile app, but their site has an in-depth help guide, recipes, wine education, wine pairings, and plenty of information for interested members.

Customer Service/Support: (Rating: 5/10)

One of the only wine clubs to offer so much support. While only available Monday – Friday 8am to 5pm PST, they have their online support center, email help, phone support and live chat. To cancel with Winc, you must call during their regular business hours and if you do not call within the set timeframe, you will be charged for the additional month.

Unfortunately the BBB rating with Winc is an exceptionally poor – at a F currently. This tells us that while they offer a lot of good things, they do not necessarily deliver on what they promise on their site or to their customers. They have several complaints for shipping, charges and even difficulty cancelling – all of which should be taken into consideration before signing up for this club.


Featured Wines – $13 per bottle with a three-bottle minimum. Can order as many as six bottles with a flat $6 shipping fee.

Curator’s Choice – $14 per bottle with a three bottle minimum. Can order as many as six bottles with a flat $6 shipping fee.



Under $15 a Bottle

Bottle Count




Help and Support


Live Chat


Online Tutorials

Assistance from Wine Expert

Wine Selections




US Wines

International Wines

Shipping Frequency per Year

12 Times

Club Features

BBB Rating: F help

Money Back Guarantee: Yes

Contract Required?: No

Cancellation Fee: No

Can I Skip a Shipment?: Yes

Can I limit the duration?: No help

Offer One Time Shipments: No

Can I establish a Wine Profile that my selections are based on?: Yes

Can I get a refund/replacement if I don't like a selection?: Yes

Tasting Notes/Materials/Videos help

Can I order Bottles without a Club Membership?: No help

Offer Gift Club Memberships: No

Offer Gift Collections/Boxes that don't require membership: No

States They Ship To























New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota



South Carolina






West Virginia



Who is This Wine Club Best Suited For?

Winc is great for new and experienced wine club members. They’re fun and quirky and the wines they make and select for you are equally such. So, if members are looking for a more refined experience, they may not enjoy Winc’s youthful presence and selections. This is not a club for collectors or wine connoisseurs looking for high-quality wines. But, those on a budget will definitely enjoy this membership – especially with their upfront pricing and flat shipping.

What We Like and What We Don’t Like

It is hard not to love Winc. They’re fun, fresh and simplify wine club memberships. They are frilly and they don’t complicate things. Instead, they offer two simple options: $13 per bottle or $14 per bottle – that’s it. They have a flat rate shipping fee of $6, which is the first we’ve ever seen. There are no contracts, you can customize your shipping and skip months when you need to.

The most impressive thing about Winc is their palate quiz. This allows new wine club members to get wines delivered based on their tastes. Questions include what type of coffee you like, salt preferences, citrus preferences, whether or not you like “earthy” flavors, and your feelings about fruit. By answering these questions, their in-house curators can pick wines based on your preferred tastes. And, they still offer a 100 percent money back guarantee if you receive a wine you don’t like – although we’ve seen where issues with Winc standing behind this guarantee.

The website is really fun. They offer detailed tasting notes, wine pairings, and even recipes. They teach you wine tasting jargon and make everyone an expert. They also have an app so that you can take your wine education on the go.

There is little we don’t like about Winc. In fact, one complaint we have is that you can’t get rare wines – but that is not necessarily an issue unless you’re a collector. We do know there are some issues with cancellations and the money back returns. While the company states it is a 100 percent money back promise, customers may be charged a restocking fee and shipping costs if they consistently return wine selections – which we believe is understandable as ClubW does have a business to run also. If you are finding that you don’t like the wines you should probably reconsider ordering from ClubW rather than consistently returning the selections.

Also, those that use gift cards or gift certificates to the club are automatically enrolled into the ongoing monthly plan and may not be aware they need to cancel (although it is clearly stated when redeeming a gift certificate that you are signing up for a monthly subscription) – so they may end up paying out of pocket for a club membership they didn’t originally intend. That being said, Winc is a wine club; therefore, they are not designed for one-time purchases or shipments. Those that sign up for this club should read the Terms and Conditions very carefully and know what they are registering for – rather than assume they will not be automatically enrolled into on-going shipments.

8.3 Total Score
Fun, funky wine club with suggestions based on your profile

Winc simplifies wine club memberships. They don’t have a bunch of complicated levels for memberships – you pick from just two. But, the wine club is the first and only to customize the wine club membership process. There is a standard three-bottle minimum, flat price per bottle and flat shipping. You can get $20 off and free shipping on your first shipment if you order 4 bottles or more.

Wine Selection
Wine Quality
Additional Perks
Website Features
Customer Service/Support
Gift Memberships and Options
  • No contract
  • Can skip a month
  • Flat rate shipping and flat per bottle amounts
  • Palate quiz to find perfect wines
  • Live chat and online help
  • Innovative mobile app
  • Money back guarantee
  • Free shipping on four or more bottles
  • Rarely offer vintage, or rare wines
  • Minimum three bottle order
  • Difficult to cancel
  • Restocking fees
  • Additional return shipping fees for wines you are dissatisfied with

Get $20 Off and Free Shipping on your First Order of 4 bottles or more!

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$32 $52

ClubW Wine Club
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Get wine selected to your specific palate. Get your first 4 bottles of premium wine for only $30!

$30 (4 Bottles) $39 (2 Bottles)

ClubW Wine Club

Shailynn is a word slinger, chef, Pinterest addict and adult coloring book collector. As our Operations Manager and Senior Researcher/Editor, you will find Shailynn busy finding new companies and topics to research, but also handling the crazy day-to-day on the backend – and by crazy…we mean all of us. She attended the International Culinary Institute, where she studied pastry arts and she worked as an executive pastry chef before hanging up her chef’s hat and decided to work from home as a writer. She is a fanatic for a great cup of coffee or wonderful glass of wine! Shailynn is a mother of three and married to a handsome firefighter.

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