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The business world may look way different than it used to (people barely have to leave their houses to work these days). That being said, a few things have remained constant. Businesses need to be able to keep in touch with their clients and employees, providing training, information, and communication as needed.
In years past, these tasks were accomplished with landlines, letters, or (more recently) e-mail and cell phones. It’s hard to imagine keeping in touch via snail mail these days. Still, when I saw that GoToMeeting, a popular web conferring solution, had three distinct services, I was a little surprised. Is all of that really necessary? I thought.
The truth is, though, that these three services – GoToMeeting, GoToWebinar, and GoToTraining – perform different functions. Which one is right for you? Read on to find out.
Best for: meetings and communication
This service is pretty straightforward. GoToMeeting’s online meeting service makes communication quick, easy, and personal. You can enjoy a face-to-face meeting at the press of a button. This can replace a weekly board meeting or client meetings, reducing travel costs.
Setting up GoToMeeting is a breeze. With a few simple clicks, you can get video conferencing up and running on PC, Mac, and almost any smartphone or tablet. Simplified audio preferences allow users to choose between using their computer’s microphone and speakers or calling in by phone.
If you decide to use GoToMeeting for your business, you won’t have to teach your employees how to use new software. With other special features, such as instant screen-sharing, a GoToMeeting video conference is almost as good as a real boardroom.
Best for: meetings and presentations
(Before you read on, take note: GoToWebinar includes GoToMeeting! With this option, you will be able to hold meetings and webinars for a flat rate each month or year.)
Webinars are a great way to hold workshops, lectures, or presentations for large numbers of people. The attraction of taking a class from the comfort of your own couch has, in recent years, revealed itself as a burgeoning industry.
With GoToWebinar, you don’t need technical support or a complicated set-up in order to hold webinars. Available for PC and Mac, this service allows you to conduct your webinars for up to 1,000 people for one flat rate. That’s a lot more than will fit into your regular online meeting.
A user-friendly interface puts you in control with very little effort so that you can invite others and evaluate the progress of your webinars – attendance, survey results, or engagement from the audience. This way you aren’t just giving webinars, but you are also seeing the areas in which you or your audience may need improvement.
Best for: training programs for employees or clients
(You guessed it: GoToTraining includes GoToMeeting too, for a flat monthly or annual rate. This package is great for people who need to train and manage an online team.)
Here’s a service that really goes the extra mile in providing your business with tools that optimize efficiency. Like GoToWebinar, this service lets you hold instructive sessions for large numbers of people.
With a maximum of 200 participants, GoToTraining is an incredibly easy way to get all of your employees in the same place at the same time without leaving your chair. In addition, GoToTraining can act as an information hub for your training sessions; you can make tests and other materials available for all of your trainees. GoToTraining also comes with the option to charge for training.
With three service plans, GoToMeeting has your business covered whether you need better communication with your remote workforce or simpler, more reliable webinar software. Pick the right one for your company, and you’ll find that business as usual gets a lot easier.