756x200_Hello Fresh
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HelloFresh's Classic Box is packed with beautiful, fresh produce and all the fresh meats, fish and veggies you need to eat like a king. With this box, the choice is yours – you can swap recipes every ...

# of Meals/Week

3, 4, 5

Servings

2 Adults, 4 Adults

# of Menu Options

6

Cost Per Serving

2-People from: $9.90-$11.50, 4-People: $10.75

Special Meal Types Available

Low Calorie

HelloFresh Lemon-Basil Shrimp Skewers HelloFresh Lemon Shrimp Hello Fresh Steak Ingredients

HelloFresh was established in 2011 and is one of the older food companies – and possibly one of the largest. With branches in the United States, United Kingdom, Germany, Austria and throughout Europe, HelloFresh brings fresh ingredients, fun recipes and great flavor to your door weekly. Here we conduct our own in-depth HelloFresh review (including testing recipes), so that you can decide for yourself if they’re the right meal kit for your home.
One of the original meal delivery kit services that brings you exceptionally fresh produce, meats and more.


PROS:
  • Cheap Per Plate Price
  • Family Box Available
  • Vegetarian and Carnivore
  • Very Fresh Ingredients
  • Fresh Herbs and Spices
  • Great for Leftovers
  • Free Apron
  • Free Shipping
  • Vegetarian and Low Calorie available

CONS:
  • Price Per Meal Goes Up With Less Servings
  • Recipes May Not Be as “Novice-Friendly”
  • No Storage Information

Meal Options: (Rating: 8/10)

The Good:
HelloFresh offers a Vegetarian box, Classic box and Family box. The Vegetarian box is, you guess it, all veggies. You cannot pick from the menu for the Vegetarian box at this time – but they have stated that they are working on changing that in the future. Each week you get up to five meals to choose from and you can choose from two, three or four servings per meal. There’s no combination limits, which is always a plus.

The Bad:
The potential problem here is lack of choices. Vegetarians are limited to the meals HelloFresh curates – no flexibility. If you choose five meals per week, then you are stuck with either doubling up on one menu option or just taking the five they offer you – because five is the max. Also, the Family Box maxes out at two adults and two children. Hopefully they can make this more flexible in the future – since some families have more than two kids (or have two kids with some hefty appetites).

Flexibility: (Rating: 8/10)

The Good:
You have up to five meals to choose from each week. There are no weekly contracts and you can easily skip and/or cancel your account at any time.

The Bad:
Now, if you do five meals per week, you don’t really have any options when it comes to choice – because there’s five max options. If, however, you are doing two to three meals a week, then you can pick and choose between the five available. Hopefully they add more in the future so that people doing five meals per week have more to choose from. Also, you cannot pick your meals on the Vegetarian box – so you’re stuck with what you get and that could be too limiting for those with picky palates.

Food Variety: (Rating: 10/10)

The Good:
HelloFresh takes simple ingredients and transforms them into powerful packs of flavor – which is good. No one likes to hassle with dozens of spices. I love that they use fresh herbs – which can really elevate a dish.

Their recipes are simple, but they also have some that encourage experimentation. The recipe combinations are also very interesting and they do their best to give you a good variety week-to-week. I had no problem sifting through the available recipes for the week to find what I would like to try.

The Bad:
Nothing – their variety is excellent.

Nutrition/Quality: (Rating: 10/10)

The Good:
I will admit the ingredients you receive from HelloFresh are very fresh. No sign of wilting, no weird smells, etc. Everything is so fresh that you also have up to seven days to cook the meals – which is helpful if you don’t plan on cooking them all upon arrival.

Calories in HelloFresh Recipes

According to HelloFresh’s website, the average calorie count per recipe is 500 to 800 calories per serving. This was fairly accurate, since the three recipes I received were 500 to 700 per serving.

They also let you know the other pertinent nutrition info, such as sugar, carbs, protein counts, etc.

HelloFresh Recipe Info

I also like that each recipe mentions if they are nut-free, dairy-free and gluten free.

The Bad:
Nothing. HelloFresh does deliver high-quality, fresh ingredients just as they promise.

Cost: (Rating: 8/10)

The Good:
HelloFresh is fairly inexpensive – in comparison to the competition. You can choose between the Veggie Box (averaging $9.08 to $9.83 per meal), Classic Box (averaging $9.90 to $11.50 per meal) or the Family Box (averaging $8.75 to $9.99 per meal).

The Bad:
But, the price depends on which box type you order and how many plates. The less plates, the higher the per plate price. Also, you must order a minimum of three meals per week with two plates per meal – so not exactly ideal for the single person wanting to cook more at home. Lastly, the advertised price is the price per plate if you order the maximum amount, which can be a little deceiving.

Recipes: (Rating: 9/10)

We personally tested HelloFresh’s Recipes. Read about our recipe testing results!
The Good:
HelloFresh Recipe Cards

The recipes have step-by-step instructions and they split up their instructions into a short number of steps.

Step by Step Instructions from HelloFresh

While I get what they are going for here, I almost feel that with some recipes, there were too few steps – and they could have been more specific on some items.

They include prep and cook time totals, ingredient information and even tell you what tools you need on your end.

Hello Fresh_Info

With the exact measurements included, you could easily repeat the recipe at a later date and time (if you enjoyed it).

If you have allergies, you don’t have to worry. HelloFresh lists any potential allergens on their recipe cards.

HelloFresh Comparison

The outcome is about the same as the picture on the recipe. While they don’t tell you how to plate the food, you can tell from the picture how to generally place the items. As you can see, my test plate turned out similar to the one on the recipe card.

What HelloFresh Recipes Look Like

HelloFresh lists the actual ingredient amounts on the recipe. You would be surprised how many companies don’t list this type of information – so if you were to remake it at home, you wouldn’t know the measurements of each ingredient. They also show how to double the recipe.

Flavor-wise, the recipes were mixed. The Lemon Basil Shrimp was extremely tasty – and something I would definitely make again. The Serrano Steak, however, was a different story. The flavors were very odd and with the instructions not matching up with the size of the meat, our steak didn’t turn out well. Out of the three meals we did try, two were something we would repeat. The steak recipe I don’t think I would ever repeat.

The Bad:
Flavor-wise, the recipes were mixed. The Lemon Basil Shrimp was extremely tasty – and something I would definitely make again. The Serrano Steak, however, was a different story. The flavors were very odd and with the instructions not matching up with the size of the meat, our steak didn’t turn out well. Out of the three meals we did try, two were something we would repeat. The steak recipe I don’t think I would ever repeat.

Packaging: (Rating: 9/10)

The Good:

Hello Fresh_Box
Hello Fresh_Box2

The box itself is a super thick cardboard – so you know it insulates well.

Hello Fresh_Initial Open

When you first open the box, you will find your recipe cards on top of the insulation.

Hello Fresh_Top Ingredients

Once you open the insulation, you will find ingredient boxes. This is pretty neat – and certainly makes it easier to organize ingredients for each recipe.

Hello Fresh_Box Contents

With each recipe ingredients in their own box, you can just pop the box into the refrigerator. If one recipe needs to be cooked before the others, they indicate it on the label too – which is helpful.

Hello Fresh_Refrigeration

Under the top ingredients is a layer of very thick ice packs. I appreciate how they mention to reuse the ice for your next picnic – keeping up with eco-friendly.

Because HelloFresh ships in the summer, this insulation and excess ice is important – especially because they advertise that their boxes can sit on your porch the day of their arrival until you get home without compromising the food. My box arrived at about 4pm, but had been on the delivery truck since 4am – and everything was still nice and cold.

Hello Fresh_Meat

The meats are all secluded at the bottom of the box and they were all still chilled perfectly – and no leaks in the meat packages.

Hello Fresh_Ingredient Box

When you’re ready to cook, you just pull out the ingredients from the labeled box, the card and the meat and you’re ready to go!
HelloFresh_Meat Label

All meats are clearly labeled – so you can tell which goes with what recipe. Also, they state where they were packaged, where they came from, and even mention how long you have to use and/or freeze the meat for freshness.

The Bad:
The Serrano Steak recipe we received was supposed to come with cilantro, but instead we were given parsley. In some cases, this isn’t a big deal, but when you need to make cilantro lime rice, cilantro is rather critical. Luckily, I had some on hand to create the recipe, but this is still an issue. Because of the ingredient issue, HelloFresh would have refunded me a meal cost for the mix-up. While that is great, it still doesn’t help the fact the dish you’re cooking is incomplete.

Shipping/Delivery: (Rating: 10/10)

The Good:
Meals are delivered once a week with HelloFresh – in one or more boxes depending on which plan and how many servings per meal you are ordering. But, shipping is always free.

The Bad:
HelloFresh ships to a large majority of the country, but they cannot ship to Alaska or Hawaii. This seems to be common with most delivery companies though – with none so far offering delivery to Alaska or Hawaii.

Gifting: (Rating: 8/10)

The Good:
HelloFresh lets you give the gift of free meals via a gift card. You purchase a gift card for a week of Classic Box meals or a week of Veggie Box meals (a week meaning three meals and two servings per meal). As a member, you also get codes to share discounts and send free boxes to family and friends.

The Bad:
We hope they add the Family Box to their gifting options in the future – since someone may want to gift this to a family they know.

Customer Service/Support: (Rating: 10/10)

The Good:
HelloFresh is easiest to reach by email – I received my response in a few hours. You can also call a customer care agent at their toll-free number. If you have questions, you can easily find an answer on their FAQs page. If you have a freshness or product issue, contact customer support and they will either provide you with a credit or replacement. If you are claiming the product is damaged, you will need to show photographs.

The Bad:
At this time, there is no live chat.


HelloFresh Pricing

Shipping is free on all HelloFresh boxes.

Veggie Box: Perfect for the vegetarian and offers farm fresh ingredients and delicious recipes. Comes with three meals per week with the option of two or four plates. Prices start at $9.83 per plate for the two serving plan and $9.08 per plate for the four serving plan.

Classic Box: Comes with a variety of farm-fresh ingredients, fresh meats, seafood and fun. Can choose between three, four or five meals per week. Three meal plan starts at $11.50 per meal for two people and $10.75 per meal for four people. Four meal plan starts at $10.61 per meal for two people. Five meal plan starts at $9.90 per meal.

Family Box: This box is specifically designed for families with kids and automatically accommodates four people (two adults and two children). The two meal plan starts at $9.99 per meal. The three meal plan starts at $8.75 per meal – an excellent deal.


Cooking Skills Needed: Novice to Intermediate

While the recipes I received for testing were Level 1 (beginner level), there were a few instruction mishaps that would have stepped up a beginner cook. The recipe cards did not have specific beginner-friendly tips – such as how to properly cut a mango. Also, the instructions for cooking the meat on one recipe was grossly inaccurate – leaving me with an extremely rare piece of meat.

Out of the three recipes, I would say two were definitely beginner-friendly and one was more intermediate.

They did not specify the type of salt – Kosher or table – or the type of olive oil. While these are little issues, they make a big difference in a recipe. Also, they don’t have a lot of tips like other brands I tested, which is why I would place them more of the INTERMEDIATE category than novice.


Who Would Enjoy This Meal Delivery Kit?

HelloFresh works for couples and families, but not necessarily single individuals – because you have a two serving minimum. That being said, you could easily order up some meals and use the leftovers (I myself can testify that HelloFresh meals taste DELICIOUS as leftovers). With their family simple flavors, affordable per serving price and even the family box option, I would recommend this for just about anyone looking to broaden their cooking horizons and make dinner a breeze.


HelloFresh Specifications

Specification

Pricing & Plans – Meal Kits

Average Price Per Serving: $8.75 to $9.90

# of Available Plans/Boxes: 3

Paid Weekly or Monthly: Weekly

# of Meals per Week

2

3

4

5

# of Servings

2 Adults

2 Adults & 2 Children

4 Adults

Types of Meals

Low Calorie

Vegetarian

Meal Options

You Pick Your Meals

Average Calorie Count per Recipe: 500 - 800

How Many Meals(Recipes) to choose from each week?: 5

Preview Recipes

Recipes

Provide Photos with Recipes

Offer Tips and Tidbits

Cooking Skill Level

Novice

Intermediate

Gifting Options

Offer Gift Certificates

Shipping

Offer Summer Shipping

Free Shipping

Shipping Costs: $0

Have Delivery Zip Code Limitations

Customer Service

Phone Support

Email Support

Provide Return or Guarntee Policy


What We Like About HelloFresh

Family Box: HelloFresh is one of the only meal delivery kits to think of families when they design their box. Most companies require that you order additional adult-sized servings to accommodate children. But, HelloFresh wants the entire family to feel involved, which is why they have their Family Box – which automatically accommodates two adults and two children.

Generous Portions: At first glance, you will think the portions are too small. All three meals I received were for two adults, but honestly I could have split them between three adults or even my two kids as well as they hubby and myself. Considering the low calorie count per serving too, this is really impressive.

Hello Fresh_Fresh Herbs

Fresh Herbs and Spices Used: HelloFresh is truly fresh – not just in the meats and vegetables, but spices too. They only use fresh herbs with their food and the three recipes I tried used fresh basil, parsley and even cilantro. It’s nice that they don’t rely on dried spice to achieve flavors.

Hello Fresh_Mustard Guide
Cool Ingredient Guide: In my HelloFresh kit there was a guide to mustards. It was super helpful and informative – telling you the types of mustard, what to use them on and even temperature. Only weird thing was that none of these recipes used or had mustard – so it was a little random.

Hello Fresh_Apron
Free Apron: This was a cute little first box present. And, it wasn’t poor quality either.


What We Didn’t Like About HelloFresh

Price per Meal Not Clear: When you initially take a look at HelloFresh, they boast some super cheap per meal prices – averaging $8.75 to $9.90 per person. But, when you actually go to order, you will find that those prices can go up as much as $3 per serving! This is because you are only given the cheaper per serving rate if you order the five meal per week option with maximum plate count. If you go with the minimum of three meals per week and two plates each, you’re going to pay more per serving.

No Culinary Terminology or Teaching: HelloFresh has a lot of great recipes, but they don’t give you much in terms of cooking lessons. They don’t teach you what culinary terms mean or even give you insight on how to properly cut or use ingredients – and there are meal delivery kits out there that do.

No Storage Information: Nowhere on the instructions or packages does it say how to store your ingredients. As a chef, I know some of these ingredients are better off out of the refrigerator for freshness – but the novice cook would not know that. It would be nice if in the future they do offer storage instructions for the products – especially if people order five meals per week and need to keep ingredients fresh for the week.



9 Total Score
Fun, Fresh Meals Delivered Weekly

HelloFresh delivers chef-inspired dishes that are low-calorie, season appropriate and ready to cook in less than one hour. They're perfect for families, couples and the like.

Meal Options
8
Flexibility
8
Food Variety
10
Nutrition/Quality
10
Cost
8
Recipes
9
Packaging
9
Shipping/Delivery
10
Gifting
8
Customer Service/Support
10
PROS
  • Cheap Per Plate Price
  • Family Box Available
  • Vegetarian and Carnivore
  • Very Fresh Ingredients
  • Fresh Herbs and Spices
  • Great for Leftovers
  • Free Apron
  • Free Shipping
  • Vegetarian and Low Calorie available
CONS
  • Price Per Meal Goes Up With Less Servings
  • Recipes May Not Be as “Novice-Friendly”
  • No Storage Information


Shailynn is a word slinger, chef, Pinterest addict and adult coloring book collector. As our Operations Manager and Senior Researcher/Editor, you will find Shailynn busy finding new companies and topics to research, but also handling the crazy day-to-day on the backend – and by crazy…we mean all of us. She attended the International Culinary Institute, where she studied pastry arts and she worked as an executive pastry chef before hanging up her chef’s hat and decided to work from home as a writer. She is a fanatic for a great cup of coffee or wonderful glass of wine! Shailynn is a mother of three and married to a handsome firefighter.

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