Drift Away Coffee Review

drift-away

  • Product
  • Specification

7oz or about 14 cups for 1 drinker, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping!

$12.00

Coffee Choices

Pre-Selected

Coffee Types

Whole Bean, Light Roast, Medium Roast, Dark Roast, Single Origin

Coffee Delivery Frequency

Weekly, Every 2 Weeks, Every 4 Weeks

Coffee Package Size

One – 7oz Bag


Anu and Suyog wanted more. They were living comfortable lives at their manager-level positions, but they couldn’t help their itch to start something of their own. A little inspiration from Steve Jobs, Ted Talks, and other interviews led them to start their own coffee company. Anu and Suyog realized how they relished coffee every morning, and wanted to bring that divine experience to others as well. Thank goodness they did!

Drift Away offers exceptionally fresh coffee in wonderfully informational packaging that is delivered to you weekly, every two weeks or monthly.



PROS:
  • Good-looking Instagram account and design
  • Wealth of information on the site about coffee
  • Coffee freshness is impeccable
CONS:
  • Bad website organization
  • Not as many membership options


Coffee Selection: (Rating: 9/10)

The Good

Once you sign up for your subscription with Drift Away Coffee, the first package you are sent is a tasting kit. Within your first tasting kit, you receive four 2-ounce bags of whole bean coffee. You are given a bold roast, a classic roast, a balanced roast, and a fruity roast.

This is a fantastic feature because you can taste your way through each roast and flavor profile so you can pick your favorite roast. In future orders, your preferences are then used to send coffee each month that will directly appeal to your taste buds.

Although a tasting kit changes from one time to the next, you can always expect to receive roasts from the taste profiles above, which range from light roast to dark/bold roast.

All coffees are of single origin, coming from countries like Ethiopia, Honduras, Nicaragua, or Costa Rica, and much more. Each country has their own special way of growing coffee, harvesting it, etc., which creates a special tasting experience for you, the coffee drinker.

The Bad

The only slight issue with the coffee selection is the fact you do not have the choice to handpick the coffee you will receive every month. The coffee selection shipped out each month is picked solely by Drift Away, although the coffee they send you is directly based off of your personalized coffee profile on their app/website.

Even though you cannot hand select you roast/origin each month, you can feel confidant you will receive coffee in your preferred coffee profile (i.e. Bold or Classic.)

Drift Away doesn’t have decaf, which is disappointing. There are plenty of coffee lovers out there that want to try gourmet, single-origin without the caffeine.

Coffee Bean Freshness: (Rating: 10/10)

The Good

Each type of coffee is single-origin, which makes it fresh right off the bat.

The freshness of the coffee beans is impeccable. They are freshly roasted and are shipped out every Friday to ensure peak freshness. All coffee is roasted and shipped out within 12 hours.

When you open the sealed bag, you can immediately smell the most fragrant and rich coffee aroma, which confirms the freshness of the beans and the fact they were roasted and bagged in a short period of time.

Additionally, Drift Away coffee only comes in whole beans, which also ensures you are getting the freshest and most flavorful coffee possible. Whole beans retain their flavor much better than ground coffee. Ground coffee becomes stale and less flavorful within about 15 minutes after grinding the beans. Grinding Drift Away coffee beans at home will allow you to enjoy an aromatic and rich cup of coffee.

DriftAway Coffee Sealed Bags

DriftAway Sealed Bags

The coffee comes in tightly sealed dark bags to ensure the coffee stays fresh during the shipping process. The bags can also be resealed so you can store your coffee and keep it as fresh as possible.

Driftaway Labeled Bag

Driftaway Coffee Bag Label


Every bag of coffee from Drift Away is labeled with the date the coffee was roasted in-house. When you receive your coffee order, you can then check and confirm when the coffee beans were roasted compared to the date your receive your shipment.

The Bad

Overall, there are no standout issues with Drift Away’s coffee bean freshness. Coffee is roasted and shipped out to customers every Friday. Coffee is delivered to the recipient within a few days so peak freshness is never a concern.

Coffee Quality and Taste: (Rating: 10/10)

See how it all turned out with my Drift Away Experience.

The Good

You can never be sure what to expect when trying new coffee for the first time, and I have to say I had a wonderful experience with Drift Away coffee. Each cup I brewed from each coffee profile was robust, rich, and flavorful. They each had multiple tasting notes and did not have a flat or boring flavor profile.

With each sip, I could taste notes of caramel, chocolate, bitterness, etc., which is what a high-quality cup of coffee should offer the drinker.

Driftaway Tasting Kit

Driftaway Tasting Kit

I received four bags for my tasting kit. In the kit, you receive a bag from each spectrum (fruity, balanced, classic, and bold).

In my tasting kit, I received Ethiopia Konga, Honduras Rojer Dominguez Finca San Francisco, Nicaragua Cafetos De Segovia, and Costa Rica Aguilera Brothers Finca Angelina.

My favorite coffee from the bunch was the Nicaragua (bold) roast. Just as the tasting profile states, the beans produce a smooth cup of coffee with hints of rich and nutty peanuts and cocoa. I also got hints of bitterness with a slightly smoky finish. It was the darkest roast of the tasting kit, which fits my coffee preferences the best. I like quite a bold and dark roast, so this was the best fit for my tastes.

Driftaway NIA Bold Roast

Driftaway NIA Bold Roast


The other three roasts were full-bodied and had wonderful flavor, but were not dark enough for my taste. This, however, is a personal preference, and I can confidently say that people who gravitate towards lighter and milder roasts would love the classic, fruity, and balanced options. The lighter roasts had many different tasting notes and were full of rich flavor.

These roasts feature tasting notes like citrus, peach, and apricot, like in the fruity Ethiopia coffee. This fruity coffee was citrusy, floral, and fragrant and finished with an acidic note. The Honduras has a strong body, but was till mild and tasted strongly of sweet and nutty flavors. This too, was also quite acidic. And lastly, the Costa Rica roast was filled with flavors of caramel, honey, and chocolate giving is a rich, yet slightly floral flavor and aroma from the honey.

Driftaway CRL Roast

Driftaway Coffee CRL Roast


These three options were also much more acidic than the bold roast. They have a tangy, “zippy” finish, whereas the bold roast has a smooth and milky finish.

Every coffee has tasting notes on the label as well, which helps guide you through the coffee’s flavor profile. This is helpful because it allows you to compare different tasting notes within each coffee sample so you can understand what notes your are tasting and why you may like one more than the other.

The Bad

There is nothing bad about the quality and taste of Drift Away’s coffee. They are all full-bodied and have rich and bold tasting notes, even in the lighter roasts.

I do wish they offered a darker roast (even darker than the bold roast I received), since I really like super bold roasts. However, this can be easily combated at home by adjusting your coffee to water ratio. I upped the amount of coffee I used to brew my cup, which yielded a darker and bolder cup of coffee. Therefore, I cannot knock on Drift Away for this issue.

Memberships/Pricing: (Rating: 9/10)

The Good

The membership at Drift Away has three plans to choose from.

There is the 7 oz. (for one drinker or 14 cups), 11 oz. (for one to two drinkers or 22 cups), and 32 oz. (two to three drinkers or 64 cups). These plans can be selected with weekly, bi-weekly or monthly deliveries. Prices range from $12 to $34 per shipment, but it comes with free shipping on every order, which is an added bonus. The price per ounce goes down with the more coffee you order, but ranges from $1.02 per ounce to $1.75 per ounce.

When you first sign up for your subscription with Drift Away, you a receive a 50% off discount and for all plans, the first delivery consists of a tasting kit that includes four 2-ounce bags for $8 (regular $16.50). After that, your price goes up to the plan you’ve selected. You can change your plan at any time.

You also have the “gift” option. This means you can gift a coffee subscription from Drift Away to a family member or friend. You have the option to choose from a 7 oz. plan ($74-1$142) and a 14 oz. plan ($98-$190) that can be paid all up front for either every-other-week delivery or monthly delivery. The recipient will not have to pay for the coffee per month.

The Bad

Price-wise, Drift Away is costlier than other clubs. $12 for 7 ounces of coffee is quite a bit, and there are other clubs that send equally impressive coffee selections for a lot less money.

They offer prepaid plans, but the discount for prepayment, even for a year’s duration, is extremely small and almost not worth it in my opinion.

Additional Club Perks: (Rating: 8/10)

The Good

Customers can purchase coffees they’ve received and liked online. You will have to pick from the current coffees (which are featured in your tasting kit or received for that month). The price is $16 for 11 ounces, $22 for one pound, and $34 for two pounds.

Drift Away also has a referral program. If you refer a friend or family member, you receive a credit to your account.

They also offer office delivery plans, designed for companies that want Drift Away Coffee. Under their “Gifts” section you can also purchase their “Travel Like a Pro Set” and “Best Beginner Coffee Grinder Set.”

The Bad

There is no free trial, but you can get the tasting kit for only $8 when they offer their 50% off promotion or $16 at regular price.

They also don’t sell coffee equipment or extra goodies like other clubs do.

Shipping/Packaging: (Rating: 10/10)

The Good

Shipping is free and the coffee is shipped USPS first class every Friday. Normally the shipments arrive within 1-3 days, but may take as much as four business days depending on where you live. Shipments take off from NYC. I live in Ohio and ordered my coffee before 5 pm on Friday. The coffee was delivered to my apartment the following Wednesday. I was hoping it would come faster, but it still made it to me in a reasonable amount of time and between their stated shopping time frames.

Driftaway Coffee Bag

Driftaway Outside Packaging

Your tasting kit comes in a brown sealed paper-like shipping bag. The bags of coffee are placed inside. There is no bubble-wrap, tissue paper, etc., but I did not have any issues with that.

Although the first shipment is mini bags, they will be similar to the larger bags you will receive after the first tasting kit shipment. The coffee bags are made from sturdy brown paper material and each come with their own special label.

The label is easy to read and elegantly designed. It will tell you what the name of the coffee is, the coffee’s tasting notes, the date it was roasted, how many ounces of coffee are in the bag, and which coffee profile the beans belong in (i.e. fruity). The date the beans were roasted and your name is hand printed on the bag, which makes it feel a bit more special and personalized.

Driftaway Package Contents

Driftaway Package Contents

My tasting kit included the four samples, brewing instructions/how you can make the perfect cup of Drift Away coffee, a how it works card with the coffee profiles on the same card, and lastly a small sheet of paper with a recipe for coffee ice cream (yum) and The Drift Away Periodical, which is their monthly update sheet for the company.

Driftaway Brewing Instructions

Driftaway Brewing Instructions

The box also includes postcards for each coffee you receive in the tasting kit. The information on the cards includes The Producer’s Story, Roaster’s Notes, and where the coffee is from, the coffee’s processing, and more.

Driftaway Coffee origin Information

Driftaway Coffee Origin Information


Driftaway Coffee Producers Story

Driftaway Producer's Story

The brew instructions card is full of information and step-by-step instructions on how to brew the ultimate cup of coffee with Drift Away. It tell you when to grind your beans, what temp your water should be, how to store your leftover beans, what kind of grinder to use, the suggested grind size for you chosen brewing method, and how to weigh your beans.

DriftAway ETA Coffee Bag

DriftAway ETA Bag

All of the bags are light protected.

Each shipment arrives with the recipient's name hand-written in cursive at the bottom of the tag, making each package feel that much more personal. Along with their name, the tag also comes with information about the particular brand of coffee in the bag such as where it’s from and when it was packaged.

The Bad

I did not think there was anything worth noting as negative about the packaging. It was simple, beautiful, and comes with a wealth of information.

Gift Memberships: (Rating: 8/10)

The Good

Drift Away does have an extensive gift option.

Gift givers can choose from scheduling a gift membership or creating an e-gift card for their recipient.

For gifted memberships, the gift giver will pick the address where the gift will be delivered. The first delivery will have instructions for the recipient on how to setup the rest of their plan and account. If there was any prepaid gift shipments remaining, they will be credited to the recipient’s account.

Gift cards can be purchased for specific membership plans and durations as well. That way the recipients can redeem the plan themselves. They also have 2 gift set options you can send the recipient as well – “Travel Like a Pro Set” and “Best Beginner Coffee Grinder Set.”

The Bad

There is nothing too special about the gift membership and it is quite basic. You pick between shipment sizes and how often they will be sent and you pay upfront for the cost for the duration that you choose.

You are required to pick a plan or a gift card for a specific plan. Therefore, the recipient will need to be content with the amount and frequency of coffee you have decided to send them. This is not a huge issue since the plans clearly state how much coffee each plan will provide (i.e. for one or two people, 22 cups, etc.)

They also don’t have any special gift packages or extras you can order like other clubs have.

Website: (Rating: 8/10)

The Good

The website is clean, simple, easy to read, and elegantly designed. It has a minimalist feel, which I tend to really love. Right on the homepage they have text and images that clearly explain how to get started and how this coffee club will work.

Their tabs at the top of the homepage are clearly marked so you can navigate easily to the page you want to read more about, like their About section, reviews, or how coffee subscriptions will work.

When you go to first choose which plan you want, they clearly explain how much each ongoing shipment of coffee will yield how many cups so you can determine the correct size for how much coffee your drink per week/day.

Their About Section has tons of useful information. They have anything from brewing tips, to info about the benefits of single origin coffee, to how coffee affects your health.

When you go into your account on the website you can easily access your taste profile where you can rate your coffee from each profile, your coffee history, when your next order will ship, etc. All of the information you need is right there and you don’t have to search for anything.

The Bad

The only small issue I had with the website was when I went to sign up for my subscription for the first time. I was supposed to use a coupon code. I went through the signup process, put in my card information, and hit “place order.” I expected to be directed to a payment confirmation page, but instead it automatically placed my order and I was not able to confirm or enter my coupon code.

Later, I realized the entry spot for coupon codes was at the very top of the order page, which I never saw and would have never expected it to be. I personally believe it would make more sense to move the coupon code box to the bottom of the page next to where you enter in your credit card information. Additionally, there should be a confirmation page as well before the site takes your payment and places the order.

Customer Service: (Rating: 8/10)

The Good

Drift Away has a FAQ style section along with an email address to send any questions to. The have a ton of different questions and answers that will likely answer most/all of your questions.

I always had quick responses to emails with my questions and the issues I had with my coupon code were taken care of promptly and painlessly. When I inquired about stopping my subscription and if there was something I needed to do on my end, it was all taken care of for me and I did not have to do anything.

The Bad

Despite these sections of the site, there was no dedicated call line offered and some people do like to call a company directly instead of sending an email or request form.

It is also a little challenging to find the FAQ style page. The page is not called FAQs. Rather, it is at the bottom on the website under Helpdesk.


Drift Away Pricing

All plans feature free shipping.

Solo Club(7 Ounce Club) – Includes 7 ounces of coffee, which brews about 14 cups. Ideal for a single coffee drinker. Starts at $12 per shipment.

Doppio Club (11 Ounce Club) – Includes 11 ounces of coffee, which brews about 22 cups of coffee and is ideal for a single or dual coffee drinking household. Starts at $16 per shipment.

2 Pound (32 Ounce) Club – Includes 32 ounces of coffee, which brews about 64 cups of coffee and works for households with two to three coffee drinkers. Starts at $34 per shipment.

Drift Away – 7 oz Club
Deal

Drift Away – 7 oz Club

7oz or about 14 cups for 1 drinker, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping! Read review

1 year ago

$12.00

Drift Away – 11oz Club
Deal

Drift Away – 11oz Club

11oz or about 22 cups for 1-2 drinkers, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping! Read review

1 year ago

$16.00

Drift Away – 31oz Club
Deal

Drift Away – 31oz Club

31 oz or about 64 cups for 2-3 drinkers, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping! Read review

1 year ago

$34.00



Specification

Pricing

Monthly Price Range: $12 to $34 per shipment

Pkg. Size: 7 - 31 ounces

How soon after roasting do beans ship: Same Day

Free Shipping

Shipping Frequency

Monthly

Weekly

Every 2 Weeks

Club Duration

On-going Until Cancel

Coffee Types

Single-Origin

Whole Bean

Light Roast

Medium Roast

Dark Roast

Membership Options

Gift Memberships

Random or Selective Coffee Choices: Random

Ability to Pause/Skip Shipments

Customer Service

Email

Live Chat

Online Tutorials

FAQ's


Who is This Coffee Club Best Suited For?

This coffee is for the customer that desires freshness above all else. The beans are roasted and shipped 12 hours later. They only come in whole beans you grind yourself at home, which contributes to the freshness as well. I also think this club is best for individuals who tend to like lighter to medium roasts of coffee and not dark and bold roasts.


What We Like About Drift Away

Shipment Reminders: 12 hours before your shipment goes out, Drift Away will send you a reminder. If you want to make last minute changes, you can. Most clubs require changes 24 to 72 hours before shipment, so this is a nice feature.

Personalized Coffee: The tasting kit is quite neat. They send you coffees from all spectrums to see what you are naturally attracted toward. Then, they customize your deliveries based on your votes for the tasting kit. That means you’ll always receive coffee you enjoy, which is the point of these clubs. While the coffee you receive each shipment is randomized, at least you know you’ll like it.

Extremely Fresh Coffee: Most companies will ship their beans within 24 to 72 hours, but Drift Away ships in 12 hours. They have a standard day for shipments, which allows them to control when the beans are roasted and shipped out, ensuring peak freshness.

Office Plans: While not part of the regular membership, they offer prepaid office plans. These allow you to purchase five to 30 pounds of coffee delivered bi-weekly or monthly. You are only charged with each shipment. You will choose one or more coffees from their single-origin selection and there is no tasting kit with this one.


What We Don't Like About Drift Away

Coupon code entry and payment confirmation page: I had issues finding the coupon code entry box when I was going to place my order for the first time. I think it needs to be moved to the bottom where you enter in your payment/credit card. Additionally, there is no payment confirmation page, which the site really needs. Customers need the opportunity to confirm they want to use that card, that payment is correct, coupons were applied correctly, etc.

Customer Service: Drift Away could use a phone number so people can directly call and speak with something if they have issues or questions. Not everyone likes to use email or request forms, especially those apart of the older generations. A phone number would just be an added benefit and provide customers with another form of contact.


Final Thoughts

Overall, Drift Away creates a customized experience for the coffee drinker that knows what they want and flavors they prefer in their coffee. Their fun tasting kit gives you the opportunity to explore new realms of coffee and further personalize your club’s selections to your needs. The tasting kit will ensure Drift Away knows what kind of coffee you like an the coffee profile you prefer, so you can feel confident knowing you will get coffee you love to drink.

Drift Away’s many benefits, especially their coffee bean freshness, roasting, and quick shipping, make them one of the top contenders to consider when looking for a monthly coffee subscription/club.

8.9 Total Score
A simplistic, fun coffee club experience.

Enjoy personalized coffee subscriptions and a fun selection of coffee delivered as often as you would like from the Drift Away Coffee Club.

Coffee Selection
9
Coffee Bean Freshness
10
Coffee Quality and Taste
10
Memberships/Pricing
9
Additional Club Perks
8
Shipping/Packaging
10
Gift Memberships
8
Website
8
Customer Service
8
PROS
  • Good-looking Instagram account and design
  • Wealth of information on the site about coffee
  • Coffee freshness is impeccable
CONS
  • Bad website organization
  • Not as many membership options


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