Drift Away Coffee Review

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drift-away

  • Product
  • Specification

7oz or about 14 cups for 1 drinker, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping!

$12.00

Coffee Choices

Pre-Selected

Coffee Types

Whole Bean, Light Roast, Medium Roast, Dark Roast, Single Origin

Coffee Delivery Frequency

Weekly, Every 2 Weeks, Every 4 Weeks

Coffee Package Size

One – 7oz Bag


Anu and Suyog wanted more. They were living comfortable lives at their manager-level positions, but they couldn’t help their itch to start something of their own. A little inspiration from Steve Jobs, Ted Talks, and other interviews led them to start their own coffee company. Anu and Suyog realized how they relished coffee every morning, and wanted to bring that divine experience to others as well. Thank goodness they did!

Drift Away is a simplistic coffee company offering a few types of coffee in gorgeous packages every two weeks.



PROS:
  • Good-looking Instagram account and design
  • Wealth of information on the site about coffee
  • Coffee freshness is impeccable
CONS:
  • Bad website organization
  • Not as many membership options


Coffee Selection: (Rating: 7/10)

The Good

Drift Away starts out with a tasting kit. They will send you four single-origin coffees that belong to a specific taste profile.

From there, you’ll discover what tastes you prefer, and which you don’t like. Then, Drift Away will send coffees based on your answers from the tasting kit — ensuring you receive coffee that pleases your palate.

A tasting kit may include something like Peru APU Centro Cafe, which is a bold roast featuring dark chocolate, brown sugar, and cherry notes. You may also receive El Salvador Finca Cajamarca, a balanced roast with toffee, lemon and citrus.

Drift Away offers coffees from every roast spectrum, ranging from light to dark. Their coffees are all single-origin and come from regions like South America, Nicaragua, Guatemala, and Africa.

The Bad

What you receive is solely based on your answers from the tasting kit. You can, however, change your preferences at any time.

There are no flavored coffees, but most clubs offering gourmet, single-origin coffees don’t do iced or flavored.

Drift Away doesn’t have decaf, which is disappointing. There are plenty of coffee lovers out there that want to try gourmet, single-origin without the caffeine.

Coffee Bean Freshness: (Rating: 10/10)

The Good

Each type of coffee is single-origin, which makes it fresh right off the bat.

On top of that, the beans are roasted and shipped within 12 hours. They do shipments every Friday to ensure peak freshness.

Drift Away only offers whole-bean coffee. For some context, coffee that’s already pre-ground is like selling pre-cut apples, they get stale very quickly. Keeping the beans whole makes them fresh. With all this in mind, Drift Away coffee gets a perfect score for coffee freshness.

DriftAway Coffee Sealed Bags

DriftAway Sealed Bags

Drift Away coffees are placed in a dark, vacuum-sealed bag. It features a zip lock top, so you can reseal your coffees for extra freshness.

DriftAway Coffee Bag

DriftAway Bag

All bags are stamped with the date the coffee was roasted, so you can check to see how fresh your coffee is compared to the date it was received.

The Bad

Nothing, Drift Away takes extra care to ensure all of the coffee delivered from their club is at peak freshness.

Coffee Quality and Taste: (Rating: 10/10)

See how it all turned out with my Drift Away Experience.

The Good

I was actually quite impressed with the coffees I received from Drift Away.

DriftAway Coffee Samples

DriftAway Coffee Samples

I received four bags for my tasting kit. In the kit, you receive a bag from each spectrum (i.e. fruity, balanced, classic, and bold).

I’m not a big fan of washed coffees, especially those that are extremely fruity. But, I was surprised. The coffees, including the washed and fruity varieties, from Drift Away were all quite pleasant.

DriftAway GUE Coffee

DriftAway GUE Coffee

If I had to pick a favorite, it would be the Guatemala San Pedro la Laguna I received.

Every coffee has tasting notes on the label too. So, you can compare what you taste to the notes. Each coffee was spot-on.

The Bad

Nothing. I enjoyed every single coffee. In fact, Drift Away may have converted me to accepting some washed coffees, because like I said, I normally cannot stand washed beans, but these were exceptional.

Memberships/Pricing: (Rating: 7/10)

The Good

The membership at Drift Away has three plans.

The 7 oz, 11 oz, and 32oz plans can be selected with weekly, bi-weekly or monthly deliveries. Prices range from $12 to $34 per shipment. The price per ounce goes down with the more coffee you order, but ranges from $1.02 per ounce to $1.75 per ounce.

When you first sign up, you will receive a 50% off discount and for all plans, the first delivery consists of a tasting kit that includes four 2-ounce bags for $8 (regular $16.50). After that, your price goes up to the plan you’ve selected.

You can also purchase a prepaid plan that features a three, six, or 12-month duration with coffee delivered every month or bi-weekly. You are not required to commit to a contract, this is purely optional.

The Bad

Price-wise, Drift Away is costlier than other clubs. $12 for 7 ounces of coffee is quite a bit, and there are other clubs that send equally impressive coffee selections for a lot less money.

They offer prepaid plans, but the discount for prepayment, even for a year’s duration, is extremely small and almost not worth it in my opinion.

Additional Club Perks: (Rating: 8/10)

The Good

Customers can purchase coffees they’ve received and liked online. You will have to pick from the current coffees (which are featured in your tasting kit or received for that month). The price is $16 for 11 ounces, $22 for one pound, and $34 for two pounds.

Drift Away also has a referral program. If you refer a friend or family member, you receive a credit to your account.

They also offer office delivery plans, designed for companies that want Drift Away Coffee.

The Bad

There is no free trial, but you can get the tasting kit for only $8 when they offer their 50% off promotion or $16 at regular price.

They also don’t sell coffee equipment or extra goodies like other clubs do.

Shipping/Packaging: (Rating: 10/10)

The Good

Shipping is free and the coffee is shipped USPS first class every Friday. Normally the shipments arrive within 1-3 days, but may take as much as four business days depending on where you live. Shipments take off from NYC.

DriftAway Coffee Packaging

DriftAway Packaging

Your tasting kit comes in a clearly marked paper bag.

DriftAway Coffee Package Contents

DriftAway Package Contents

My tasting kit included the four samples, brewing instructions, and an information sheet about the kit and how it works.

DriftAway Coffee Brewing Instructions

DriftAway Brewing Instructions

They tell you quite clearly how to brew your coffee to get the best flavor. They also tell you the coffee profiles and what you can expect.

DriftAway ETA Coffee Bag

DriftAway ETA Bag

All of the bags are light protected.

Each shipment arrives with the recipient's name hand-written in cursive at the bottom of the tag, making each package feel that much more personal. Along with their name, the tag also comes with information about the particular brand of coffee in the bag such as where it’s from and when it was packaged.

The Bad

I wasn’t impressed with the use of a bag for their shipments. While it reduces waste compared to the bulky boxes, mine was shoved into my mailbox by the mail carrier. While Drift Away cannot control this behavior, they should anticipate that it might happen. The beans aren’t harmed (takes a grinder to break those bad boys), but if for some reason the bag had torn, I could have lost some of my coffee.

Also, there’s no “wow” factor in their packaging approach. Everything is just tossed into a bag.

Gift Memberships: (Rating: 8/10)

The Good

Drift Away does have an extensive gift option.

Gift givers can choose from scheduling a gift membership or creating an e-gift card for their recipient.

For gifted memberships, the gift giver will pick the address where the gift will be delivered. The first delivery will have instructions for the recipient on how to setup the rest of their plan and account. If there was any prepaid gift shipments remaining, they will be credited to the recipient’s account.

Gift cards can be purchased for specific membership plans and durations as well. That way the recipient can redeem the plan themselves.

The Bad

There’s nothing special about the gift membership. You are also stuck picking a plan or a gift card for a specific plan. So, you will have to hope that your recipient likes the amount of coffee you’ve prepaid for.

They also don’t have any special gift packages or extras you can order like other clubs have.

Website: (Rating: 6/10)

The Good

The website itself is okay.

It’s beautiful, simplistic, and has a lot of great content regarding ways to brew coffee and coffee types, but it is a little confusing.

The Bad

Perhaps the biggest flaw with Drift Away Coffee is their website. After thirty minutes of browsing the site I found out they had a “shop” page, which is where you have to navigate to (on your own) to order any subscriptions.

It seems as if there are a lot of hidden pages in the site that I kept finding as I dug deeper. Just a little more organization and they will be good to go.

Their FAQs section is okay, but some of the questions are repeated almost. I think they could do better at organizing the information and making it easier to understand/find.

Customer Service: (Rating: 5/10)

The Good

Drift Away has a FAQ section along with an email address to send any questions to. One of the other features of the site is a live chat agent that can answer any of your questions.

The Bad

Despite these sections of the site there was no dedicated call line offered, but I’m not sure they need one.

Drift Away’s customer service is extremely lacking. They don’t respond to emails and they have no phone number to contact them. When we reached out via chat, we were told that the person we needed to speak with was on vacation. While they did provide us with that person’s email, we sent multiple emails and never received a response. It was extremely disappointing.


Drift Away Pricing

All plans feature free shipping.

Solo Club(7 Ounce Club) – Includes 7 ounces of coffee, which brews about 14 cups. Ideal for a single coffee drinker. Starts at $12 per shipment.

Doppio Club (11 Ounce Club) – Includes 11 ounces of coffee, which brews about 22 cups of coffee and is ideal for a single or dual coffee drinking household. Starts at $16 per shipment.

2 Pound (32 Ounce) Club – Includes 32 ounces of coffee, which brews about 64 cups of coffee and works for households with two to three coffee drinkers. Starts at $34 per shipment.

Drift Away – 7 oz Club
Deal

Drift Away – 7 oz Club

7oz or about 14 cups for 1 drinker, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping! Read review

no comments 11 months ago

$12.00

Drift Away – 11oz Club
Deal

Drift Away – 11oz Club

11oz or about 22 cups for 1-2 drinkers, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping! Read review

no comments 11 months ago

$16.00

Drift Away – 31oz Club
Deal

Drift Away – 31oz Club

31 oz or about 64 cups for 2-3 drinkers, of freshly roasted coffee from DriftAway that is personalized for your taste. Free Shipping! Read review

no comments 11 months ago

$34.00



Specification

Pricing

Monthly Price Range: $12 to $34 per shipment

Pkg. Size: 7 - 31 ounces

How soon after roasting do beans ship: Same Day

Free Shipping

Shipping Frequency

Monthly

Weekly

Every 2 Weeks

Club Duration

On-going Until Cancel

Coffee Types

Single-Origin

Whole Bean

Light Roast

Medium Roast

Dark Roast

Membership Options

Gift Memberships

Random or Selective Coffee Choices: Random

Ability to Pause/Skip Shipments

Customer Service

Email

Live Chat

Online Tutorials

FAQ's


Who is This Coffee Club Best Suited For?

This coffee is for the customer that desires freshness above all else. The beans are roasted and shipped 12 hours later still whole.


What We Like About Drift Away

Shipment Reminders: 12 hours before your shipment goes out, Drift Away will send you a reminder. If you want to make last minute changes, you can. Most clubs require changes 24 to 72 hours before shipment, so this is a nice feature.

Personalized Coffee: The tasting kit is quite neat. They send you coffees from all spectrums to see what you are naturally attracted toward. Then, they customize your deliveries based on your votes for the tasting kit. That means you’ll always receive coffee you enjoy, which is the point of these clubs. While the coffee you receive each shipment is randomized, at least you know you’ll like it.

Extremely Fresh Coffee: Most companies will ship their beans within 24 to 72 hours, but Drift Away ships in 12 hours. They have a standard day for shipments, which allows them to control when the beans are roasted and shipped out, ensuring peak freshness.

Office Plans: While not part of the regular membership, they offer prepaid office plans. These allow you to purchase five to 30 pounds of coffee delivered bi-weekly or monthly. You are only charged with each shipment. You will choose one or more coffees from their single-origin selection and there is no tasting kit with this one.


What We Don't Like About Drift Away

Poor Website Organization: Navigating their website is annoying. They have information on the homepage about the club and even say “try now,” but nowhere on the homepage do you click to start. Instead, you have to navigate over to the shop. Finding information isn’t easy either. they definitely need to improve the functionality.

Poor Customer Service: Drift Away’s customer service is a disappointment. Even with live chat, we weren’t able to reach anyone that could help us with requesting information/samples. They ignored our emails and social media attempts as well. Because they don’t have a phone number, we resorted to contacting them on chat, only to be told that the person we needed to reach was out of town. We were given their email, sent them a private message, and again, we were ignored. This poor customer service makes us wonder how they treat paying customers with an issue.


Final Thoughts

Overall, Drift Away creates a customized experience for the coffee drinker that knows what they want and flavors they prefer in their coffee. Their fun tasting kit gives you the opportunity to explore new realms of coffee and further personalize your club’s selections to your needs. For the price and the selection, Drift Away is definitely a club to consider.

7.8 Total Score
A simplistic, fun coffee club experience.

Enjoy personalized coffee subscriptions and a fun selection of coffee delivered as often as you would like from the Drift Away Coffee Club.

Coffee Selection
7
Coffee Bean Freshness
10
Coffee Quality and Taste
10
Memberships/Pricing
7
Additional Club Perks
8
Shipping/Packaging
9
Gift Memberships
8
Website
6
Customer Service
5
PROS
  • Good-looking Instagram account and design
  • Wealth of information on the site about coffee
  • Coffee freshness is impeccable
CONS
  • Bad website organization
  • Not as many membership options


Shailynn is a word slinger, chef, Pinterest addict and adult coloring book collector. As our Operations Manager and Senior Researcher/Editor, you will find Shailynn busy finding new companies and topics to research, but also handling the crazy day-to-day on the backend – and by crazy…we mean all of us. She attended the International Culinary Institute, where she studied pastry arts and she worked as an executive pastry chef before hanging up her chef’s hat and decided to work from home as a writer. She is a fanatic for a great cup of coffee or wonderful glass of wine! Shailynn is a mother of three and married to a handsome firefighter.

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