Citrix Buys Grasshopper: What Does That Spell for Customers?
In April 2005, Citrix entered into an agreement stating that they would acquire Grasshopper Group, LLC. This leading provider of cloud-based telephone solutions for small businesses would now be part of a bigger family of cloud services. Naturally, the official purchase will have a few government hoops to go through as well as other closing conditions, but it is a done deal in the eyes of consumers and competitors.
Who is Citrix?
Citrix is one of the leading software, networking and SaaS solutions providers. They aim to make business and residential life easier with security, mobile solutions and communications over the cloud. Their annual revenue boasts $3.14 billion and they are used by over 330,000 organizations and 100 million users spread across the globe.
What Does This Purchase Mean for Grasshopper?
There are mixed feelings on how this purchase will affect Grasshopper’s current and new customers. As a cloud-based communications suite, the company helps businesses work across multiple offices (including companies without official headquarters). In theory, joining forces with Citrix would make their services more powerful and perhaps even allow them to branch away from small businesses and tackle larger companies too.
For the most part, experts agree that this purchase will help accelerate the growth of Grasshopper and their suite of communication services. All of their collaboration tools will see substantial improvements, including Open Voice, GoToTraining, GoToMeeting, ShareFile and GoToWebinar.
But What About Price?
One thing that made Grasshopper attractive to smaller businesses was their reasonable prices. But if they are being acquired, their pricing may change to reflect the demands of their larger owner, Citrix. So, some users are worried that they will see gradual price increases for their services – but this has yet to be announced.
For the most part, the two companies make an excellent pair. They strive to offer communication solutions, they empower companies and they are there to help their clients succeed. So, in theory, the marriage between the two should be a good thing and most communication experts and even stock market investors are anticipating good things to come.
Keeping an Eye on Things
At ReVueZZle, we will be keeping an eye on the progress of this acquisition and will see how it affects the services that are currently offered by Grasshopper (including their respective prices) to keep our followers in the loop about what they can expect from the change.
Because of this recent change, we are not sure how long we will be able to offer the $75 Grasshoper discount on their service, so you may want to take advantage now before Citrix removes this incentive.